AI Review Generation Reputation Management & Marketing for UK SMEs
After you have sold mBrain switch focus and follow up with that customer to ensure that you have reviews, testimonials, and referrals in either written or video format. (See how mBrain helps you before you have sold)
This way mBrain generates nonstop Google reviews, testimonials & referrals that it distributes across all the right online platforms to provide social proof for the case studies and posts it has written.
See mBrain in action: Selling your services with a human touch
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But it goes way beyond just asking a customer to leave a review. It can suggest and create reviews that they only need to edit or can use as is.
In the same way, it will prompt customers to leave a video review, which provides stronger social proof than text reviews. Again, it is not just asking but also suggesting and even drafting the script if people are wary of that. Reducing the task of your customer to slight edits and simply recording the review or testimonial.
On top of this, mBrain allows you to create enticement campaigns. Let’s say a customer is willing to share across their own social media. And let’s say it’s a solid business for you to reward people for referring leads to new customers. You can have mBrain equip your existing customers with their own personal referral page that they can distribute across their own private platforms. Which in turn will increase your reach in your local area.
Reputation Marketing and Management
There are three main pillars of a solid local business reputation. First, you must:
- build it,
- then you must market it,
- and when you’re doing so you need to manage it.
No matter what you’re doing, you’re building your reputation. Building it in a way that positively drives more business through your doors makes a lot of sense.
When you provide top-notch service to your customers, you’re building a stellar reputation. This presents marketing as a no-brainer. After all, the more people who hear about your top-notch services the more customers will walk through your doors. The cheaper it will be for you to get more business in and the more referrals’ testimonials and reviews you will get.
But managing all this requires processes, structure, and time. All are handled autonomously by mBrain. You can simply leave this entire set-up to mBrain and choose what part you want to use.
Reputation Management Features
- monitor all online reviews.
- market all your good reviews across
- social media
- website
- blog
- GMB
- SEO optimizes for your reviews to be found.
- interlink reviews to relevant posts blogs and case studies.
- constantly monitor your brand
- create content around your reputation (reviews, referrals, and testimonials)
- reputation analysis and improvement
And two important actions that mBrain cannot do (as it is tied to working on your online )
- engage in your community.
- engage in influencer partnerships if you can
Reputation Marketing Benefits
online review monitoring allows you to respond and handle what shows online about you and the service you provide.
Negative reviews handling, a.k.a. reputation repair, is an easy and important way to demonstrate responsiveness and resolve issues effectually.
Reputation via social media is important and efficient for distributing your positive reviews on social media. It helps grow your online visibility and connects it with social proof when people share.
Search Engine Optimisation requires that you interlink, for instance a review with a case study on the project that the review was about. This requires remembering and monitoring everything.
Local SEO especially the Google My Business part gets a huge boost from case studies and reviews delivered by customers. It will greatly benefit your ability to rank on the maps.
Monitoring your brand and how people speak about you online is important to build the best marketing strategies for your reputation. You need to know what people say to act and control.
Having a stellar reputation that you can use in your content creation.
Engaging in influencer partnerships becomes much easier when you have a clear strategy and a reputation for delivering top-notch products and customer service.
If you’re clear and trustworthy when you handle negative reviews your overall trustworthiness becomes even better.
Community engagement is one of the things mBrain can’t do for you. So, we will leave that up to you but it’s obviously easier when you’re well-known and trusted as people would like to associate with that.
Analyzing your reputation via reputation analytics is using management tools and analytics to track customer sentiment, monitor online reputation trends, and measure the impact of your reputation management efforts, this will allow your business to make better data-driven decisions and refine your strategies. And here you have mBrain executing 24/7 on your behalf so the time you need to invest is limited to managing and controlling that you’re happy with mBrain.
By incorporating these features into your reputation management and marketing efforts your business will effectively build and maintain a positive reputation that will help you attract new customers and forge long-term relationships across your entire target market.
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